One can choose from 4 tailored Flight Paths that are designed for your role inside the agency and specific team. The paths are: Implementation & Optimization, Planning, Account Leadership and Agency Leadership. When you arrive to the system you will be asked to choose one. Don’t overthink this step. Twitter has done a great job in grouping the education for these paths. Depending the path the amount of detail is appropriate to the role that person has in the system.
This is great way to get a lot of people easily and quickly far more educated on Twitter from the paid, organic and media strategy angles. To those in the weeds daily with social and planning there will be times where it seems remedial. However, there are many tips, tricks and reminders that add up to this being worth their time, too.
As you roll it out consider how you can motivate the team to participate. Twitter provides an overview video, poster files to print and some email support. At VML, we have organized work sessions where we supply pizza and beer to bring people together to make it easier to complete. There are some days off, museum tickets and other incentives we are putting in to help gamify the process.
And there is a way for you to keep track of activity. In the Flight School, Twitter has provided a dashboard. A few admins on the agency side can keep track of who has started, when they started and how far along they are. You also track the overall situation against the goal of getting the total number of people from the agency to complete and achieve the Certification.
Twitter Certification is the motivation they added to the process. If a large percentage of your agency employees complete the training within the agreed time frame it will become Twitter Certified. Certification is absolutely a brag point one can use to separate your agency from others. Having a platform give you the stamp of approval is a big deal. Twitter mandates the training is completed within 30 days of beginning.
Twitter is in the process of translating and localizing the experience to ensure relevance across key global markets. The localized versions are slated to launch in Q2 2015, at which time VML will introduce it to the other 20 offices we have globally with the goal of having as many of the 2000 employees as possible participate.
In the end I know as well as anyone it is difficult to get a large number of people to be motivated for something like this. But it is worth it. Make the effort and let Twitter help you. It is in both of you best interest to go through the training.